Ramba uri pamusoro pemaitiro epasirese ezvekudya, zvekurima, tekinoroji yemamiriro ekunze uye kudyara neinotungamira indasitiri nhau uye ongororo.
US yekutanga Hoppy Planet Foods inoti tekinoroji yayo ine patent inogona kubvisa ruvara rwevhu, kunhuhwirira uye kunhuhwirira kwetumbuyu, kuvhura mikana mitsva mumusika wepamusoro wechikafu chevanhu.
Hoppy Planet muvambi uye CEO Matt Beck akaudza AgFunderNews kuti kunyangwe mitengo yakakwira uye "yuck" chinhu chakadzora musika wezvipembenene zvevanhu kusvika pamwero, nyaya hombe imhando yezvigadzirwa, sekureva kwevagadziri vezvekudya Hoppy Planet yakataura nayo.
"Ndaitaura nechikwata cheR&D [pamugadziri mukuru wezvihwitsi] uye vakati vakaedza mapuroteni ezvipembenene makore mashoma apfuura asi vakatadza kugadzirisa nyaya dzekuravira saka vakakanda mapfumo pasi, saka haisi nhaurirano pamusoro pemutengo kana kugamuchirwa kwevatengi. . Kunyangwe izvi zvisati zvaitika, takavaratidza chigadzirwa chedu (yakaomeswa, yakaomeswa-yakaomeswa cricket protein yehupfu ine yakasarudzika kuravira uye kunhuhwirira) uye ivo vakapeperetswa kure.
"Izvi hazvireve kuti vachaburitsa chigadzirwa [chine cricket protein] mangwana, asi zvinoreva kuti tabvisa chinovavharira."
Sezvakaitika kare, Baker anoti, vagadziri vagara vachigocha nekukuya makiriketi kuita hupfu hwakakasharara hunokodzera chikafu chezvipfuyo uye chikafu chemhuka, asi husina kushandiswa mukudya kwevanhu. Baker akatanga Hoppy Planet Foods muna 2019 mushure mekupedza makore matanhatu achitengesa kuPepsiCo uye mamwe makore matanhatu paGoogle, achibatsira makambani ezvekudya uye zvinwiwa kuvaka data uye midhiya nzira.
Imwe nzira ndeyekunyorova kukuya makiriketi kuita pulp uye womwaya aomese kugadzira hupfu hwakatsetseka huri "nyore kushanda nahwo," Baker akadaro. “Asi icho hachisi chikafu chinoshandiswa nevakawanda. Takaona mashandisiro ekushandisa maasidhi chaiwo uye zvinonyungudutsa zvinonyungudutsa puroteni uye kubvisa hwema nekunhuhwirira pasina kukanganisa kukosha kwayo kwekudya.
“Maitiro edu (anoshandisawo kugaya nekupfapfaidza) anogadzira hupfu hwakachena, husinganhuhwi hunogona kushandiswa mumhando yakawanda yezvigadzirwa zvekudya. Izvo hazvidi midziyo yakakosha kana zvigadzirwa, uye inosiya pasina chakasara pamusoro pechigadzirwa chekupedzisira. Ingori ingori yehungwaru organic chemistry, asi isu takanyorera patent yenguva uye tiri kutarisa kuishandura kuti ive yepamutemo patent gore rino.
"Parizvino tiri muhurukuro nevagadziri vakuru vezvipembenene nezve mukana wekuvagadzirira mapuroteni kana kupa marezenisi ekushandisa tekinoroji yedu kugadzira mapuroteni ezvipembenene kuti zvidyiwe nevanhu."
Nehunyanzvi uhu hwetekinoroji, Baker parizvino anotarisira kuvaka bhizinesi rakakura reB2B, achitengesawo zvekudya zvekiriketi pasi peHoppy Planet brand (inotengeswa kuburikidza nevatengesi vezvidhinha-nedhaka vakaita seAlbertsons naKroger) uye EXO protein brand (inoshanda zvakanyanya kuburikidza ne e-commerce. )
"Takaita kushoma kwazvo kushambadzira uye takaona kufarira kukuru kubva kune vatengi uye zvigadzirwa zvedu zvichiramba zvichisangana kana kudarika zviyero zvevatengesi, saka icho chiratidzo chakanaka," Baker akadaro. “Asi isu takaziva zvakare kuti zvaizotora nguva yakawanda nemari kuti brand yedu ipinde muzvitoro zviuru makumi maviri, izvo zvakatikurudzira kuti tiise mari mukusimudzira mapuroteni, kunyanya kupinda mumusika wekudya kwevanhu.
"Parizvino, mapuroteni ezvipembenene chinhu chekurima cheindasitiri chinoshandiswa kunyanya mukudya kwemhuka, kurima mumvura uye chikafu chezvipfuyo, asi nekukanganisa zvinonzwa zveprotein, tinofunga kuti tinogona kupinda mumusika wakakura."
Asi zvakadini nekukosha uye kugamuchirwa kwevatengi? Kunyangwe nezvigadzirwa zviri nani, Baker achiri kudzikira here?
"Mubvunzo uri pamutemo," akadaro Baker, uyo zvino anotenga zvipembenene zvakaomeswa nechando zvakawanda kubva kuvarimi vezvipembenene zvakasiyana uye ozvigadzirisa kusvika kune zvaanoda kuburikidza neco-packer. “Asi tadzikisira mari zvakanyanya, saka pamwe yave hafu yezvazvaive makore maviri apfuura. Ichiri kudhura kupfuura whey protein, asi ikozvino yave pedyo. "
Panyaya yekupokana kwevatengi nezveprotein yezvipembenene, akati: “Ndosaka takaunza mhando yeHoppy Planet pamusika, kuratidza kuti kune musika wezvigadzirwa izvi. Vanhu vanonzwisisa kukosha kwekukurudzira, kunaka kweprotein, iyo prebiotics uye hutano hwematumbo, kusimba. Vanoitira hanya zvakanyanya pamusoro peiyo pane chokwadi chekuti puroteni inobva kumakiriketi.
"Hatione kuti aversion factor. Tichitarisa kubva mukuratidzira muzvitoro, mitengo yedu yekutendeuka yakakwira zvakanyanya, kunyanya pakati pemapoka ezera diki. "
Nezvehupfumi hwekuita bhizinesi rezvipembenene zvinodyiwa, akati, "Hatitevedzere nzira yehunyanzvi apo tinobatidza moto, kupisa mari uye tinotarisira kuti zvinhu zvichafamba ... kutanga kwa 2023. Unit economics, saka zvigadzirwa zvedu zvinozvimiririra.
"Takaita shamwari nemhuri fundraiser uye mbeu kutenderera muchirimo cha2022, asi isu hatisati tasimudza zvakawanda. Tinoda mari yezvirongwa zveR&D zveramangwana, saka tiri kukwidza mari izvozvi, asi kushandisa mari kuri nani pane kuda mari kuti magetsi arambe akabatidzwa.
"Isu tiri bhizinesi rakanyatsorongeka rine pfuma yehungwaru uye nzira itsva yeB2B ine hushamwari hwekudyara mari, inokwezva kune vanoisa mari uye inowedzera."
Akawedzera kuti: “Takaita kuti vamwe vanhu vatiudze kuti havadi kupinda munzvimbo yeprotein yezvipembenene, asi kutaura chokwadi, ishoma. Dai taiti, 'Tiri kuyedza kugadzira imwe protein burger kubva mumakiriketi,' mhinduro yacho ingangove isina kunaka. Asi zvatiri kutaura ndezvekuti, ‘Chinotonyanya kunakidza ndechekuti mapuroteni edu ari kupfumisa zviyo, kubva pa<em>ramen nepasita kusvika kuchingwa, mabhara emagetsi, makeke, muffin nemaprotein powders, unova musika unoyevedza.’”
Nepo Innovafeed neEntobel vachinyanya kunanga musika wekudya kwemhuka uye Aspire yakanangana neiyo North America pet chikafu indasitiri, vamwe vatambi vari kutendeudzira pfungwa dzavo kune zvigadzirwa zvevanhu.
Sezvineiwo, Vietnam-based Cricket One iri kunanga misika yezvekudya kwevanhu neyezvipfuyo nezvigadzirwa zvayo zvekiriketi, ukuwo Ÿnsect ichangobva kusaina memorandamu yekunzwisisa (MOU) nekambani yekuSouth Korea yechikafu LOTTE kuongorora kushandiswa kwemakonye muzvigadzirwa zvekudya zvevanhu, chikamu che a "kutarisa pamisika yemhando yepamusoro kuti tikwanise kuwana pundutso nekukurumidza."
"Vatengi vedu vanowedzera mapuroteni ezvipembenene kumabhawa emagetsi, shake, zviyo nemabhaga," akadaro Anais Mori, mutevedzeri wemutungamiri uye mukuru wezvekufambiswa kwemashoko kuŸnsect. "Mealworms akapfuma muprotein, mafuta ane utano uye zvimwe zvinovaka muviri zvinokosha, zvichiita kuti zvive zvakakosha kune zvakasiyana-siyana zvekudya." Element.
Mealworms zvakare ane mukana mukudya kwemitambo, akadaro Mori, achitsanangura ongororo yevanhu kubva kuMaastricht University yakawana mapuroteni ehupfu nemukaka zvaive zvepamusoro mukuyedzwa kwemhasuru protein synthesis rate mushure mekurovedza muviri. Protein concentrates yakashanda zvakaenzana.
Zvidzidzo zvemhuka zvakaratidzawo kuti makonye ehupfu anogona kuderedza cholesterol mumakonzo ane hyperlipidemia, asi tsvakiridzo yakawanda inodiwa kuti uone kana ane mabhenefiti akafanana muvanhu, akadaro.
Nguva yekutumira: Zvita-25-2024