Hlala uphezulu kokuthrendayo emhlabeni jikelele kokudla, ezolimo, ubuchwepheshe besimo sezulu kanye nokutshalwa kwezimali ngezindaba ezihamba phambili zemboni nokuhlaziya.
Isiqalisi sase-US i-Hoppy Planet Foods ithi ubuchwepheshe bayo obunelungelo lobunikazi bungasusa umbala womhlaba, ukunambitheka kanye nephunga elimnandi lezinambuzane ezidliwayo, kuvule amathuba amasha emakethe yokudla kwabantu enenani eliphakeme.
Umsunguli weHoppy Planet kanye ne-CEO uMat Beck utshele i-AgFunderNews ukuthi nakuba amanani entengo aphezulu kanye nesici “se-yuck” kubambe imakethe yokudla kwabantu ngezinga elithile, inkinga enkulu ikhwalithi yezithako, ngokusho kwabakhiqizi bokudla uHoppy Planet akhulume nabo.
"Bengikhuluma nethimba le-R&D [emkhiqizweni omkhulu wamaswidi] futhi bathi bahlole amaprotheni ezinambuzane eminyakeni embalwa edlule kodwa abakwazanga ukuxazulula izinkinga zokunambitheka ngakho bayeka, ngakho-ke akuyona ingxoxo mayelana nenani noma ukwamukelwa kwabathengi. . Nangaphambi kwalokho, sababonisa umkhiqizo wethu (impushana yekhilikithi engashintshiwe, eyomisiwe enokunambitheka okumaphakathi nephunga) base beshaywa ngumoya.
”Lokho akusho ukuthi bazokhipha umkhiqizo [oqukethe amaprotheni ekhilikithi] kusasa, kodwa kusho ukuthi sesiwususile umgoqo wabo wezinto ezibonakalayo.”
Ngokomlando, u-Baker uthi, abakhiqizi bavame ukuwosa futhi bagaye amakhilikithi abe yimpushana emahhadla, emnyama elungele ukudla kwezilwane ezifuywayo kanye nokudla kwezilwane, kodwa engasetshenziswa ngokulinganiselwe ekondlekeni kwabantu. U-Baker wasungula i-Hoppy Planet Foods ngo-2019 ngemva kokuchitha iminyaka eyisithupha ethengisa e-PepsiCo neminye iminyaka eyisithupha e-Google, esiza izinkampani zokudla neziphuzo zakhe idatha namasu emidiya.
Enye indlela iwukuba manzi ugaye amakhilikithi abe yi-pulp bese ufafaza uyomisa ukuze wenze impushana “okulula ukusebenza ngayo,” kusho u-Baker. “Kodwa lokho akusona isithako sokudla kwabantu esisetshenziswa kakhulu. Sithole ukuthi singawasebenzisa kanjani ama-asidi afanele nezincibilikisi zemvelo ukuze kucishwe amaprotheni futhi kususwe iphunga nezinambitheka ngaphandle kokuphazamisa ukondleka kwakho okungaba khona.”
”Inqubo yethu (ephinde isebenzisa ukugaya okumanzi nokomisa isifutho) ikhiqiza impushana emhlophe, engenaphunga engasetshenziswa ezinhlobonhlobo zemikhiqizo yokudla. Akudingi okokusebenza okukhethekile noma izithako, futhi akushiyi nsalela ebusweni bomkhiqizo wokugcina. Iyingxenye encane yekhemistri yemvelo ehlakaniphile, kodwa sifake isicelo selungelo lobunikazi lesikhashana futhi sibheke ukuliguqula libe ilungelo lobunikazi elisemthethweni kulo nyaka.
"Okwamanje sisezingxoxweni nabakhiqizi abakhulu bezinambuzane mayelana nokwenzeka kokubambisa amaprotheni ezinambuzane noma ukunikeza amalayisense okusebenzisa ubuchwepheshe bethu ukukhiqiza amaprotheni ezinambuzane ukuze adliwe abantu."
Ngalokhu kuqanjwa kabusha kwezobuchwepheshe, u-Baker manje unethemba lokwakha ibhizinisi elikhudlwana le-B2B, futhi uthengisa ukudla okulula kwekhilikithi ngaphansi kohlobo lwe-Hoppy Planet (okuthengiswa ngabathengisi bezitini nodaka abafana no-Albertsons no-Kroger) kanye nomkhiqizo we-EXO wamaprotheni (osebenza ikakhulukazi nge-e-commerce ).
“Kuncane kakhulu esikwenzile ukumaketha futhi sibone nentshisekelo enkulu kubathengi futhi imikhiqizo yethu iqhubeka nokuhlangabezana noma yeqa izindinganiso zabathengisi, ngakho lokho kuwuphawu oluhle kakhulu,” kusho u-Baker. “Kodwa futhi besazi ukuthi kuzothatha isikhathi esiningi nemali ukuze umkhiqizo wethu ube ezitolo ezingu-20,000, lokho kusenze satshala imali ngempela ekuthuthukiseni amaprotheni, ikakhulukazi ukungena emakethe yokudla kwabantu.
"Okwamanje, amaprotheni ezinambuzane empeleni ayisithako sezolimo sezimboni esisetshenziswa ikakhulukazi ekudleni kwezilwane, i-aquaculture nokudla kwezilwane ezifuywayo, kodwa ngokuba nomthelela omuhle ezinzwa zamaprotheni, sicabanga ukuthi singangena emakethe ebanzi."
Kodwa kuthiwani ngenani nokwamukelwa kwabathengi? Ngisho nemikhiqizo engcono, ingabe u-Baker usancipha?
“Umbuzo osemthethweni,” kusho u-Baker, manje osethenga izinambuzane eziqandisiwe ngenqwaba kubalimi bezinambuzane abahlukahlukene futhi azicubungule ngokwezinqumo zakhe esebenzisa i-co-packer. “Kodwa sehlise izindleko kakhulu, ngakho-ke cishe ziyingxenye yalokho esasiyikho eminyakeni emibili edlule. Isabiza kakhulu kune-whey protein, kodwa isiseduze kakhulu manje. "
Mayelana nokungabaza kwabathengi ngeprotein yezinambuzane, uthe: “Yingakho silethe uphawu lweHoppy Planet ukuze siveze ukuthi ikhona imakethe yale mikhiqizo. Abantu bayasiqonda isiphakamiso senani, ikhwalithi yamaprotheni, ama-prebiotics kanye nempilo yamathumbu, ukusimama. Bakukhathalela kakhulu lokho kuneqiniso lokuthi amaprotheni avela kumakhilikithi.
“Asiyiboni leyo nto yokucasuka. Uma sibheka emibonisweni yasesitolo, izinga lethu lokuguqulwa liphezulu kakhulu, ikakhulukazi phakathi kwamaqembu amancane.”
Mayelana nezomnotho ngokuqhuba ibhizinisi lezinambuzane ezidliwayo, uthe, “Asilandeli imodeli yobuchwepheshe lapho sibasa khona, sishise imali futhi sithembe ukuthi ekugcineni izinto zizolunga… Njengenkampani, sinethemba lokungena kwemali enkampanini. ekuqaleni kuka-2023. Iyunithi yezomnotho, ngakho-ke imikhiqizo yethu iyakwazi ukuzimela.
“Senze isikhwama sokuqoqa abangani nomndeni kanye nomjikelezo wembewu entwasahlobo ka-2022, kodwa asikakakhulisi okuningi okwamanje. Sidinga uxhaso lwezinhlelo ze-R&D zesikhathi esizayo, ngakho sihlanganisa imali manje, kodwa kuwukusebenzisa kangcono imali kunokudinga imali ukuze sigcine izibani zikhanya.
"Siyibhizinisi elakheke kahle elinobunikazi bempahla kanye nendlela entsha ye-B2B elungele abatshalizimali, ekhanga kakhulu kubatshalizimali futhi eyingozi kakhulu."
Wanezela: “Kuke kwaba khona abantu abasitshela ukuthi abafuni ukungena endaweni yamaprotheni ezinambuzane, kodwa uma sikhuluma iqiniso, idlanzana lelo. Uma singathi, 'Sizama ukwenza enye iprotein burger ngamakhilikithi,' impendulo cishe ngeke ibe yinhle kakhulu. Kodwa esikushoyo ukuthi, 'Okuthakazelisa nakakhulu indlela amaprotheni ethu anothisa ngayo okusanhlamvu, kusukela ku-ramen ne-pasta kuya ezinkweni, ama-energy bars, amakhukhi, ama-muffin nezimpushana zamaprotheni, okuyimakethe ekhanga kakhulu.'
Ngenkathi i-Innovafeed ne-Entobel igxile kakhulu emakethe yokudla kwezilwane kanti i-Aspire igxile embonini yokudla kwezilwane ezifuywayo eNyakatho Melika, abanye abadlali bagxila emikhiqizweni yokudla yabantu.
Ngokuphawulekayo, i-Cricket One yaseVietnam ibheke izimakethe zokudla kwabantu nezilwane ezifuywayo ngemikhiqizo yayo yekhilikithi, kanti i-Ÿnsect isanda kusayina isivumelwano sokusebenzisana (MOU) nenkampani yokudla yaseNingizimu Korea iLOTTE ukuhlola ukusetshenziswa kwezikelemu emikhiqizweni yokudla yabantu, ingxenye ye "ukugxila ezimakethe zamanani aphezulu ukuze sikwazi ukuzuza inzuzo ngokushesha."
"Amakhasimende ethu engeza amaprotheni ezinambuzane ezindaweni zokupha amandla, ama-shakes, okusanhlamvu nama-burgers," kusho u-Anais Mori, iphini likamongameli kanye nesikhulu sezokuxhumana e-Ÿnsect. “Ama-Mealworm anothe ngamaprotheni, amafutha anempilo nezinye izakhi ezibalulekile, okuwenza abe isengezo esibalulekile ekudleni okuhlukahlukene.” Isici.
Izikelemu nazo zinamandla ekudleni kwezemidlalo, kusho uMori, ecaphuna ucwaningo lwabantu oluvela eNyuvesi yaseMaastricht oluthole ukuthi amaprotheni nezikelemu zobisi kwakungcono ekuhlolweni kwezinga lokuhlanganisa amaprotheni emisipha ngemva kokuzivocavoca. Amaprotheni agxile asebenza ngokulinganayo.
Ucwaningo lwezilwane luphinde lwabonisa ukuthi izikelemu zokudla zingehlisa i-cholesterol kumagundane ane-hyperlipidemia, kodwa ucwaningo olwengeziwe luyadingeka ukuze kutholakale ukuthi banazo yini izinzuzo ezifanayo kubantu, esho.
Isikhathi sokuthumela: Dec-25-2024